It's not enough to launch a website and expect people to find your website right away. There are many factors that determine when your website is found and how high it ranks on search result pages. One of the ways to ensure your website is searched optimally is through Big Shifter's Search Engine Optimization (SEO) Services. We will work with your team to address the following items:
Google Analytics and Search Console
We will set up and configure Google's tools for your website to start collecting hit data and optimize your website.
'Mobile First' Design Check
We will check that your site is optimized for mobile devices (i.e responsive). Search engines such as Google penalize sites that are not optimized for mobile devices like tablets and smartphones.
Big Shifter will research keywords that are specific to your branding message, causes and your audience. These keywords will be key to people finding your website when users type in these words.
We will comb through your content including imagery to make sure your content is named correctly to be found easily on search engines and improve search rankings. Page title headers and body text will be optimized using your keywords.
Page Titles and Meta Descriptions
These items are crucial for your website to be found with your keywords that Big Shifter has found for your website. These keywords will be used as part of your page titles and meta tag descriptions. Meta tags are 'invisible tags' on your website that search engines use to display additional content in your search results.
URL's and Redirects
Big Shifter will help with redirecting old page content from an old site to new pages in a way that works well with search engines. We will optimize page link names (URL's) to make them readable and search engine friendly using your keywords.
Google My Business
Big Shifter will register your organization and website with Google My Business to makes sure your organization can be optimally found by users using localized searches (finding your information if they are physically close to them).