Derma Bella PROGRESSIVE Skin Care Website Redesign


CHALLENGE after Big Shifter project. after Big Shifter project.

Derma Bella Progressive Skin Care is a skin care business in Sheridan, Wyoming. Their existing site was in place for a few years, but its look and feel was not representing their brand. Big Shifter helped re-launch the Derma Bella Skin Care Website with a fresh look and updated content.


During a project discovery meeting with Lynn at Derma Bella, we crafted an approach to meet several business requirements that were identified such as a new design, updated narrative and content and optimizing SEO terminology to ensure each page was current with its keywords and configuration.


Big Shifter carefully chose a Squarespace template, created a color palette based on Derma Bella's branding and migrated and optimized content from the existing site. The updated imagery told Derma Bella's story more accurately with more impactful photography.


  • Updated website with a new template and a fresh look and feel

  • Updated all Search Engine keywords to match page content

  • Client training sessions

Erik Kulvinskas