Recent Shifts

Website: www.buffalowyo.com

CHALLENGE

The Buffalo Wyoming Chamber of Commerce had a website that was severely in need of a new design and marketing approach. The website was non-functional and the infrastructure and configuration were not up to speed. The Chamber was in the process of rebranding when many internal organizational changes were occurring. Big Shifter was called to help with the re-brand and in the process, we were able to help redesign the site, clear up some technical SNAFUS, and clear up their website issues.

APPROACH

With the new logo and re-brand in place, Big Shifter met with the Chamber staff during an initial discovery phase meeting. During that meeting, it was determined that the site needed to be easy to update and very low maintenance. In the past, the site was hosted on a WordPress platform which could not receive the love it needed. So a more simple hosting solution was proposed for the site.

SOLUTION

We created a new site on Squarespace and constructed a site based on the requirements determined in the initial discovery phase meeting. We worked closely with the Chamber staff through virtual training sessions to ensure they understood how to update their web content with confidence.

SUMMARY

• Squarespace Website Hosting Package
• Implement Buffalo Chamber of Commerce Branding.
• Mobile-friendly (works well on smartphones and tablets)
• Integration with third-party forms
• Domain Name configuration
• Google Analytics integration and updates to ensure the new site content was being indexed.

Ready to Shift Gears?

Let us know if you need a new website, new branding/logo or need to refresh your existing website.

Website: www.bighornpediatricdentistry.com

CHALLENGE

Bighorn Pediatric Dentistry (BHPD) had two sites they were hosting on WordPress for some time. It turns out that their previous site designer was unresponsive and their sites ended up being hacked. They wanted a more simple way to host and manage their websites and came to Big Shifter for help.

APPROACH

We met with the BHPD team and understood that they wanted a similar look to their other website (www.gillettepediatricdentistry.com) but branded with their BHPD look and feel.

SOLUTION

We created a new site on Squarespace, duplicated the template from the Gillette website and customized the site with BHPD-specific content and branding.

SUMMARY

• Squarespace Website Hosting Package
• Implement BHPD branding/logos.
• Mobile friendly (works well on smart phones and tablets)
• Integration with third-party forms
• Domain Name configuration
• Google Analytics integration and Updates

Ready to Shift Gears?

Let us know if you need a new website, new branding/logo or need to refresh your existing website.

Website: www.sheridanlongarm.com

CHALLENGE

Sheridan Longarm is a new small retail business in Sheridan, Wyoming. Heather and Woody Addison pulled up stakes in Texas and moved their family and fantastic business idea to Sheridan Wyoming. Their vision includes selling the best quilting machines in the world built by Innova Quilting Systems . In addition to selling and supporting these world-class machines, Sheridan Longarm strives to be involved in the local community helping individuals and organizations create amazing quilts through education, machine rentals and selling quilting notions and supplies.

They were building their brand and online presence from scratch and contracted Big Shifter to help them build their website and online store.  

APPROACH

I worked with Heather and Woody in the early stages of the project during our Project Discovery Phase. We talked about Sheridan Longarm, its goals and objectives and what they wanted to achieve with their online presence.

SOLUTION

We implemented a WordPress site which included a content authoring, branding, integrating a custom Innova quilting machine configurator and content management training. The site is hosted with our hosting partner Flywheel (getflywheel.com) and the online store was built in Square. Sheridan Longarm chose to use Square as their in-store point of sale system and it made sense to leverage Square’s online store platform to sell their products via the web.

SUMMARY

• WordPress Website Hosting Package
• Re-sampling icons and graphics
• Mobile friendly (works well on smart phones and tablets)
• Square Online Store Implementation
• Custom Machine Configurator
• Domain Name configuration
• Google Analytics integration
• DNS configuration services and Google GSuite integration
• Content Management Training

WEBSITE: www.gillettepediatricdentistry.com

CHALLENGE

Gillette Pediatric Dentistry wanted a new look to their website, and in addition, they needed simplified platform to manage their website. Their existing site was very out of date, and they had lost contact with the web developer that was working it.

APPROACH

Big Shifter evaluated their website and met with the owners of the company. Together we determined that the proper solution would be to move their website to Squarespace.com and refresh the look and feel to make the site more modern with an updated look and feel.

SOLUTION

We helped our client choose a template and then chose fonts and created a color palette that was inline with their existing logo. We then worked on porting over their existing content and cleaned up the narrative text to be search engine friendly.

SUMMARY

• We migrated the website from their existing content management system to the Squarespace.com platform.
• Updated site narratives to include SEO keywords.
• Configured DNS to point to the new site location.
• We held client training sessions.

WEBSITE: www.dermabellaskincare.com

CHALLENGE

Derma Bella Progressive Skin Care is a skin care business in Sheridan, Wyoming. Their existing site was in place for a few years, but its look and feel was not representing their brand. Big Shifter helped re-launch the Derma Bella Skin Care Website with a fresh look and updated content.

APPROACH

During a project discovery meeting with Lynn at Derma Bella, we crafted an approach to meet several business requirements that were identified such as a new design, updated narrative and content and optimizing SEO terminology to ensure each page was current with its keywords and configuration.

SOLUTION

Big Shifter carefully chose a Squarespace template, created a color palette based on Derma Bella’s branding and migrated and optimized content from the existing site. The updated imagery told Derma Bella’s story more accurately with more impactful photography.

SUMMARY

• Updated website with a new template and a fresh look and feel
• Updated all Search Engine keywords to match page content
• Client training sessions