Recent Shifts

The Mane Event Website Roars Back To Life With Big Shifter’s Help

bigshifter · April 1, 2022 ·

The Mane Event is a gravel bike event that acts as the main fundraiser for the Sheridan Sundowners Lions Club’s. Their previous website and branding just weren’t doing enough for the organization to get the word out about their event. Big Shifter met with the Lions Club team and we formulated a plan for a new logo, branding and accompanying website.

Website: maneeventgravel.com

The Mane Event Gravel Grinder New Website

APPROACH

Big Shifter met the Sundowners club to talk in detail about what they wanted from their brand and the event itself. Sheridan Wyoming offers some of the best gravel roads to ride on in the United States and the Mane Event Gravel Grinder website needed to reflect this.

SOLUTION

The old site was managed on GoDaddy and was a site that was put together by the organization using their best efforts. Big Shifter proposed hosting the site on the Squarespace CMS platform which would be easier to maintain and provides some out of the box functionality they wanted. In addition Big Shifter provided a new logo and branding guide for the group that will be used for future printing and merchandise.

Branding Guidelines Deliverable

SUMMARY

Squarespace Content Management Implementation
Domain Name configuration and registration
Search Engine optimizations and submittal
Site Design
Contact Us Form Configuration
Course Registration Information
Support
End-User Training
Logo Design and related Branding Treatments
Merchandise design samples

Ready to Shift Gears?

Let us know if you need a new website, new branding/logo, or need to refresh your existing website.

The Dead Swede Resurrects Their New Big Shifter Designed Website.

bigshifter · November 23, 2021 ·

The Dead Swede is a gravel bike event in northern Wyoming in a small city named Sheridan. Over the years the event has become a nationally popular event with riders coming from all over the country. They asked Big Shifter to update their website to deliver a more professional and organized message to their participants.

Website: thedeadswede.com

APPROACH

Big Shifter met with John and Jordan at Black Tooth Brewery in Sheridan Wyoming to discuss what they were looking for in a new website. Discussions ranged from branding and design to their competitors and future aspirations for the event. Big Shifter put a plan in action and submitted those ideas to them and it was decided to move forward with the project.

SOLUTION

The old site was managed on GoDaddy and was a bit difficult to manage and there was very old content on the site as well which needed to be replaced. Big Shifter proposed hosting the site on the Squarespace CMS platform. We brought in fresh imagery, authored new content, and gave the website a more clear message to its users.

SUMMARY

Squarespace Content Management Implementation
Domain Name configuration and registration
Search Engine optimizations and submittal
Site Design
Contact Us Form Configuration
Course Registration Information
Support
End User Training

Ready to Shift Gears?

Let us know if you need a new website, new branding/logo, or need to refresh your existing website.

Big Shifter launches a new website for The Camerata Singers nonprofit organization

bigshifter · October 15, 2021 ·

Camerata Singers of Goshen Indiana is a dedicated group of vocal artists that “…is a professional choral ensemble, offering captivating programming and world-class singing to its audiences. They approached Big Shifter a few years ago to update their aging website with a new and fresh design. Their aging site was not representing their brand well and was not mobile device friendly.

Website: thecameratasingers.org

APPROACH

After gathering requirements during a kickoff meeting. Big Shifter got to work meeting with the Camerata Singers staff to flesh out the imagery and content for the site. There was an organization rename and re-branding effort in the works as well and Bigshifter led with many ideas for the site. But what we weren’t ready for was the COVID issue. The Camerata Singers 2020 season was canceled and therefore the site project was put on hold.

The Camerata Singers old website as the St. Joseph Valley Camerata

SOLUTION

The Squarespace platform was chosen as the Content Management System (CMS) and hosting provider for the site. A new theme was created for the website and the Camerata Singer staff had input on the site branding and its content. Big Shifter held several workshop meetings with the client to teach them how to manage content, organize imagery and manage their events. We launched the site just before their Fall 2021 season and the site was a hit with the organization and its patrons.

SUMMARY

Squarespace Content Management Implementation
Domain Name configuration and registration
Search Engine optimizations and submittal
Site Design
Contact Us Form Configuration
End User Training

Ready to Shift Gears?

Let us know if you need a new website, new branding/logo, or need to refresh your existing website.

Roll “N” Rite Doors Launches New Website with Big Shifter Partnership

bigshifter · October 1, 2021 ·

Roll “N” Rite Doors is a commercial and residential sales and service company in Sheridan Wyoming. They have local and regional customers and they needed a website that reflected their current message and branding. To add to the complexity, their previous web developer left town with no forwarding information thus leaving them without a website.

Website: rollnrite.com

Roll “N” Rite Website

APPROACH

After gathering requirements during a kickoff meeting. Big Shifter got to work trying to re-use much of the work that had already been accomplished by the previous website developer. Because the previous website administration area was inaccessible, Big Shifter grabbed as much content from the previously developed site before it ‘went away’ permanently.

SOLUTION

The Squarespace platform was chosen as the Content Management System (CMS) and hosting provider for the site. A new theme was created for the website and content was cleaned up. Pages were merged and many of the content areas were cleaned up to make Roll “N” Rite’s marketing messaging more clear and concise.

SUMMARY

Squarespace Content Management Implementation
Domain Name configuration
Search Engine optimizations
Site Design
Contact Us Form Configuration
Email Configuration

Ready to Shift Gears?

Let us know if you need a new website, new branding/logo, or need to refresh your existing website.

Big Shifter Launches New Yellowstone Track Systems Website

bigshifter · September 1, 2021 ·

Yellowstone Track Systems has been a premier supplier of snow track grooming systems in the United States with customers all over the world, their website, built on another platform was underperforming and was not flexible enough for the shipping needs of their customers. Big Shifter worked with Yellowstone Track System’s staff to build a new site with customized shipping elements.

Website: yellowstonetrack.com

Yellowstone’s New Website After Working with Big Shifter

APPROACH

Over several meetings with the Yellowstone team, Big Shifter developed a scope of work that updated their design, optimized their online order workflow, and worked with developers of a popular shipping solution to add the requirements of our client. Shipping requirements were complex based on the fact that Yellowstone Track had large freight requirements that made their site more complex than most standard e-commerce websites.

SOLUTION

The WordPress platform was chosen as the Content Management System (CMS) and Big Shifter is the hosting provider for the websites. The theme was implemented with their branding customizations as well as proper site plugins researched, tested, and installed.

SUMMARY

WordPress Content Management Implementation
Domain Name configuration
Search Engine optimizations
Site Design
WooCommerce Ecommerce Engine
Plugin research, install, and testing.
Third party shipping plugin developer coordination for customizations
Custom checkout workflows and data capture

Ready to Shift Gears?

Let us know if you need a new website, new branding/logo, or need to refresh your existing website.