Big Shifter’s Blog of random thoughts.
We’ve been around the block a bit when it comes to life, websites, cycling, and family. We hope we can share some of our successes failures and ideas that can help you find some inspiration.
Big Shifter partners with Alphagraphics to provide complete marketing solutions to our clients.
Moving Big Shifter and my family to Wyoming has taken a leap of faith. Things have moved quickly through this process and we are extremely happy to be a part of this community.
Gathering donations for your nonprofit can be challenging. Using stories about your organization to educate and encourage people to give to your cause is vital. Giving is not just about donating, its about connecting and understanding what people are giving to and why they are giving.
Clients need to be included in the process of creating their website. Black box consulting where a project is delivered at the end of a timeline with no client input should not happen. But, it does and Big Shifter thinks that is not right. Our clients have rights and those rights include being educated.
Choosing a Web Content Management System should not be done lightly. It’s going to be with you for some time and you don’t want to be forced to switch sometime down the road. You may have experience in, and use a CMS that works wonderfully for you. But be careful before you recommend that system to someone else. Your pick may not be their solution.
Discovery happens in every project whether planned or not. Why not plan for it from the beginning to ensure that your project runs more smoothly and efficiently?
Content Taxonomy is not an optional requirement for your website. You should be using ongoing techniques to continually categorize your content for later use, quicker access, and increased usability. Big Shifter trains its clients to use taxonomy as much as possible because we know that as a site grows, a good taxonomy becomes more important.
Some of us don’t set out to be generalists in our careers. But in the web agency world, often times we find ourselves a knowledge generalist in many things that complement our core competencies. We should embrace the generalist that emerges during the maturing of a career.